Hello Everyone,
For new bands attempting to get their music into the hands
of fans, the issue is how to do this at a low cost but with high impact. Creativity is key as you try to entice
listeners to add your music to their library.
CDs seem “old fashioned”, and if you don’t have an investor, you may not
have the financial wherewithal to submit an order for a distributor to
manufacture 1,000 CDs. You also run the
risk of having excess inventory if the sales are lower than expected. Nowadays, artists have become very savvy at
alternative ways to distribute their music.
There are various methods for showcasing your music, yourself, and your
band. This includes sites like ReverbNation, SonicBids, PumpAudio and SoundCloud. If you feel the need to have a
more defined way to distribute your music that includes analytics, try sites
like The Orchard. This site provides a full suite of marketing
and distribution tools. One word of
caution, be sure to check the agreement carefully to fully understand any fees
and licensing verbiage.
So you have your music ready, but what about artwork? Even
if you’re not a graphic artist or professional photographer, there are various
sites that can help you to create a phenomenal “cover”. Try Flickr, or Webdesigner Depot. Or, if you have the
funds to have someone create an album cover for you, consider Design For Music. Here is a really good article on album
artwork designs. It shows that this form of art is still important and
appreciated.
I want to also let you know about a great article I read on
Music Think Tank.com. It’s titled How
the Digital Music Revolution is re-shaping Album Artwork. The
author, Mark Roberts, provides some very creative ways to keep the idea of
album artwork alive in the age of digital downloads. Forget about traditional CD covers; let your
imagination go wild! He speaks to the use of memorabilia in place of album
artwork, which is a revolutionary idea.
Be sure to stay true to the image your band wants to portray versus
going with what seems to be popular.
Your brand is still should always be your guiding principle.
Take Care,
D Leigh
Chapman, C. (2011) Common design styles used in album
artwork. Webdesigner depot.com.
Retrieved April 26, 2013 from http://www.webdesignerdepot.com/2011/02/common-design-styles-used-in-album-artwork/
Roberts, M. (2013) How the digital revolution is re-shaping
album artwork. Music think tank.com. Retrieved April 26, 2013 from http://www.musicthinktank.com/blog/how-the-digital-music-revolution-is-re-shaping-album-artwork.html
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