BRANDING THE BAND

Ok, so it’s time to create my first band press kit.  There are a wealth of resources available for the “do it yourselfer” including books, articles, blogs, and websites.  Although electronic press kits are becoming more popular, it’s also advised that you create a hard copy version.  Never forget the “power of presence”, meaning, in person meetings with venue owners can make a difference. Even if they aren’t able to provide a booking right away, they may keep you or your artist in mind for future gigs, or could direct you to another venue that is currently seeking your style of music.

I’ve also found some great articles online related to band press kits.  Music Think Tank.com has a great article by Jonathan Ostrow that provided excellent instruction on the important elements to include in a press kit. Another good online article is titled “What Goes Into a Successful Electronic Press Kit (Digital Music Promo)?”.  It talks about EPKs and hardcopies, and the advantages of both. And Mike King speaks from experience, having worked at a record label and being the recipient of many press kits.  His article on artistshousemusic.org provides cautions as to what you should avoid. Sites such as Reverbnation.com and Sonicbids.com allow you to create an online electronic press kit (EPK). 

Beware of resources that may not deliver on expectations.  For example, I recently purchased a book for my Nook device by Ebony Pierce entitled Press Kits: The Complete Guide To Press Kits That’s Stuffed With Techniques for Getting Professional Results With Band Press Kits, Movie Press Kits, Online Press Kits, Media Kits and Electronic Press Kits. This book was a complete waste of my $3.50!  There was no true guidance, techniques or helpful direction.  Be sure to review the various free resources that are available before making purchases or signing up for paid services.  

Take Care,

D Leigh